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Switch for Lahaina

stock here: This is from Eric West, the now famous realtor who documented in 4k video, the day after the Maui Massacre, via dirt bike and drone. I don’t understand the program yet, but the idea is to buy products from real people, with a portion going to help Lahaina.


This is Eric! Yesssahhhhh!

I’m somewhere over the rainbow that you agree with me on this!! it’s time to stop feeding these big conglomerates our hard-earned cash and start supporting family-owned, made-in-America businesses. Plus, we get to help out local Lahaina families in the process.

Thank you for trusting me enough to consider making the switch for Lahaina.

Your decision packs more punch than you might think. By simply changing where you buy your toothpaste, soap, laundry detergent, and over 300 other daily essentials, you’re providing crucial economic support to the fire survivors in Lahaina and others on Maui that were affected financially (ie lost a West side job, etc). By switching, you’ll be giving them meaningful work and helping them rebuild their lives and communities for the long haul.

One of my friends will be assigned to assist you in this transition. You’ll get to chat with someone directly affected by the Lahaina fire or someone who’s working to support them.

After making the switch ourselves, we’ve become incredibly passionate about this cause. Plus, many of the products have become our all-time favorites. Personally, I’m head-over-heels for the beef—don’t forget to ask about it!

So, what’s next? Expect a call or text to schedule a time to fill you in on the details.

Do me one favor… Be kind to them.

These aren’t call center employees. They’re real people lending a helping hand, juggling their schedules and families to make this work. If you can’t make it for any reason, please let them know or use the reschedule link in the emails to pick a new time so they can help someone else.

Thank you again for joining this important movement.


Eric West

P.S. Once you make the switch, I’ll personally send you a thank-you card and a silicone bracelet that says PRAY and SwitchForLahaina.com. My hope is that this bracelet will remind you to passionately and frequently share the “Switch for Lahaina” program with everyone you meet. And, of course, to continue praying for the people of the Lahaina community for ongoing protection, emotional support, and economic prosperity. 🤙

Romans 8:28: “And we know that all things work together for good to those who love God, to those who are the called according to His purpose.”

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